My university gives 12 live brief projects in three days, I’ve chosen 48.1 for my project – mushroom coffee. I always drink coffee daily morning and drink it again with lunch sometimes. I know that caffeine intake is not over 400mg per day as it will affect our health issue – caused heartbeat, depression or insomnia, etc. (Good lucky I haven’t insomnia issue – I still able asleep if I drink tea or coffee at night, but please don’t do that).
Well, why I will interesting in the mushroom coffee?
You may think you hate mushrooms or is it strange tasted? No, It really likes regular coffee – black coffee but not much bitter. Why we should drink mushroom coffee? It made of drying different types of mushrooms to make an extract with a blend of powered and ground coffee.
Its benefit is less caffeine or zero caffeine (depend on product ingredients), so that coffee lovers don’t worry about their intake of caffeine and sustain boost energy morning daily as the same as for drink regular coffee.
Mushroom coffee’s ingredients from Lion’s Mane, Chage and Cordyceps. There are a lot of claims surrounding the benefits of this as I don’t want to explain the same. (If you’d like to know more information this)
I was a bit surprised that the mushroom coffee market has issued in the US – They nearly a one-stop sell online product over 30 mushrooms include protein drink, mushroom powder and the shrooms room for welcome visitors try mushroom coffee.
Four Sigmatic is a great brand identity as the market position is very clear. I love the shroom room that it is extra bonus to attract visitor to try their mushroom coffee easier.